Consumer Decisions and Healthcare: Why Reviews Matter

Consumer Decisions and Healthcare: Why Reviews Matter

With the world becoming increasingly more digital, having an online presence is essential for any businesses, but it is especially important in senior living. There is no doubt that online ratings and reviews are leading factors in guiding decisions, and the importance of gathering and responding to visitor feedback has increased drastically.

The Impact of Ratings on Decision-Making

Online ratings have a significant impact on decision-making in the healthcare industry, and this includes the selection of senior living communities for residents. Brightlocal’s Customer Review Survey 2023 revealed 87% of customers used Google to evaluate local businesses in 2022, and 80% of people said that reviews for care service businesses were “important” or “very important” for their decision-making. Because of this, it is critical for your community to actively collect, manage, and respond to visitor feedback to maintain a strong reputation and build trust with potential consumers. Our solution is proven to help!

Harness the Power of Reputation Accelerator

Did you know Accushield’s Reputation Accelerator solution has generated over 700,000 ratings? Even more impressive, over 92% are positive! Reputation Accelerator is part of the Guide product line, and this feature empowers you to boost your facility’s reputation and online presence by collecting feedback from your visitors. Through these insights, you can increase occupancy, impact retention, amplify online credibility, and enhance your facility’s internal operations.

Get started today by creating one of these popular campaigns:

  • Google Review Requests
  • Staff and Workforce Retention Surveys
  • Staff Onboarding Surveys
  • Event RSVP’s and Post Event Surveys
  • Social Media Audience promotion

After setting up a campaign to collect ratings, you will have the ability to begin prompting visitors for reviews. Not only is it important to collect reviews, research has shown that is highly effective to respond to them. With Reputation Accelerator’s alert functionality, you have the ability to custom-set alerts whenever a review is received to respond quickly and easily.

Are you interested in learning more about this feature? Visit the Reputation Accelerator Solution Page for more information.

What’s Next?

Get ready, because an exciting new update is coming your way!
With this next release, you will be able to:

  • Reuse previous custom campaigns with our upcoming duplicate campaigns function
  • Visualize your community’s campaign average and trend over a 6 month period
  • Use employee search functionality in campaign alerts for an improved workflow

Want to get started?

Book a Demo 

Accushield is dedicated to continual improvement across all application experiences (kiosk, mobile app, and dashboard), making them more consistent, accessible, and intuitive for all users.


Accushield is a healthcare technology company. Our onsite hardware and software provide visitor/staff management, infection prevention and control, and health/safety compliance via automation and reporting.