The answer is a resounding, Yes!
Google reviews affect search engine optimization (SEO) rankings for small businesses. The number and quality of Google reviews a senior living community receives can impact its SEO ranking on Google search results pages.
Google’s search algorithm considers several factors when ranking websites, and one of these factors is the number and quality of reviews a business has on Google My Business. In addition, Google considers reviews as an indication of the quality and popularity of a business. Thus, a senior living community with more positive reviews is more likely to rank higher on the search results page.
Additionally, Google’s algorithm considers the keywords customers use in their reviews when ranking a business. These keywords can include the business name, product or service, location, and other relevant terms. This means that if customers mention specific keywords in their reviews, it can help the business rank higher for those keywords in search results.
Moreover, Google also takes into account the frequency and recency of reviews. A business with a consistent flow of new reviews is seen as more active and engaging with its customers, which can lead to a higher ranking.
In summary, Google reviews are essential in a small business’s SEO ranking. A senior living community with a high number of positive reviews, with relevant keywords and a consistent flow of new reviews, is more likely to rank higher on Google’s search results pages. As such, small businesses should encourage their customers to leave reviews on Google My Business to improve their SEO rankings and attract new customers.