Privacy Policy – USA

Effective Date: 01 February 2023

1.0 Introduction

Accushield is a technology company headquartered in Atlanta, Georgia, which focuses on providing hardware and software to automate health screening, badge printing and sign-in processes for our customers. Accushield software also provides features that support infection prevention and control, reputation management, healthcare compliance reporting, staffing, and facility communication.

This Privacy Policy is applicable to Accushield (“we,” “our,” or “us”) as related to our services, which collectively include:

the use of our website (“website”)
the use of the application websites (“application”) and any associated subdomains
social media messages and marketing campaigns and
the use of our products and services.

This Privacy Policy details the personal information we collect about you. Note that we mostly collect personal information on behalf of a customer, but there may be times where both we and the customer have independent or joint control of personal information (for example, the collection of an email address). So, we encourage you to also review the privacy policy of our customers.

The categories of personal information we collect will vary depending upon whether your relationship with Accushield is as:

An end user of the application (“end user”), including staff, residents, patients, clinicians, service providers, visitors to customer facilities, or individuals required to use the application by our customer.
A website visitor
Representatives of our customers or third-party vendors

2.0 Personal Information We Collect

The personal information about you that we collect includes information within the below categories of data. These categories also represent the categories of personal information that we have collected over the past 12 months. Note that the categories listed below derive from the categories listed by California state law. It does not necessarily mean that California privacy law applies.

If you are an end user, we generally collect the following categories of personal information:

Data Category

Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, driver’s license number, or other similar identifiers.
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, your name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number.
Geolocation data.
Audio, electronic, visual, thermal, or similar information.

Purpose of Collection

To open and manage your account.
Deliver and improve our products and services.
Prevent fraud and other prohibited or illegal activities or otherwise, as disclosed to you at the point of collection or as required or permitted by law.
Deliver contracted services and allow full use of the application functionality.
Deliver training and support to our application end users and/or carry out the transactions you have requested.
To communicate with you directly about:
- New application features and upgrades.
- Our services and offerings.
- Services and offerings of our contracted third-party partners.
- Event announcements.
- Product notices and changes to our terms and policies.
- Programs in which you have chosen to participate.
- Promotional offers and surveys.
- Scheduling demos and managing free trials.
Advertise and market our products and services, including delivering interest-based advertisements on this website and other sites or content syndication platforms and websites.
Carry out market research to understand how to improve our services and their delivery.
Create and manage marketing campaigns.
Generate sales leads and increase our market share.
Analyze user clicks and usage of the application and website to improve user experience and maximize usage of our services.
Manage our website and application to maintain and deliver the contracted functionality and services.
Enforce our website and application terms and/or separate contracts (if applicable) with you.
Process payments for application subscriptions.
Protect the security or integrity of the website, application, our business, or services.

Source of Personal Information

You.
Information provided through your interaction with our applications.
Information collected from third parties such as clients and vendors.

Note that our customers may opt to enable our biometric data collection technology. (e.g., photographs, fingerprint, palm print, retina scan, etc.). If you consent to this collection of biometrics, as a service provider to our customers we will obtain your biometric data for the purpose of allowing you to access your account more readily and physically access the customer’s facility. From this biometric data, our technology derives certain data and measurements to allow our systems to identify you. Your biometric data and any information or data derived from that biometric data will be stored for the earlier of the time at which the purpose of the initial collection has been satisfied or three (3) years from your last interaction with our solution. In addition, your biometric data and information or data derived from that biometric data will be stored and transmitted for the purposes stated above, while taking all reasonable protections and using the same level of care as is done with all sensitive and personal information. For more information, please see the customer’s Privacy Policy.

If you are a website user, we generally collect the following categories of personal information:

Data Category

Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, driver’s license number or other similar identifiers.
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, your name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
Geolocation data.
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Professional or employment-related information.

Purpose of Collection

To open and manage your account.
Deliver and improve our products and services.
Prevent fraud and other prohibited or illegal activities.
Process payments for application subscriptions.
Protect the security or integrity of the website, application, our business, or services or otherwise, as disclosed to you at the point of collection or as required or permitted by law.
Deliver contracted services and allow full use of the application functionality.
Deliver training and support to our application end users and/or carry out the transactions you have requested.
To communicate with you about:
- New application features and upgrades.
- Our services and offerings.
- Event announcements.
- Product notices and changes to our terms and policies.
- Programs in which you have chosen to participate.
- Promotional offers and surveys.
- Scheduling demos and managing free trials.
Advertise and market our products and services, including delivering interest-based advertisements on this website and other sites or content syndication platforms and websites.
Carry out market research to understand how to improve our services and their delivery.
Create and manage marketing campaigns.
Generate sales leads and increase our market share.
Analyze user clicks and usage of the application and website to improve user experience and maximize usage of our services.
Manage our website and application to maintain and deliver the contracted functionality and services.
Enforce our website and application terms and/or separate contracts (if applicable) with you.
To support recruiting efforts.

Source of Personal Information

You.
Information provided through your interaction with our sites.
Information collected from third parties such as clients and vendors.

Sensitive Personal Information

If you are an end user or website user, we may also collect the below categories of sensitive personal information as defined by the California Privacy Rights Act. These categories also represent the categories of sensitive personal data that we have collected over the past 12 months. We only collect and use sensitive personal information where necessary to as required under state and federal law. As with the list above, the categories listed below are defined by California state law.

Data Category

Driver’s license, state identification card.
Account log-in, in combination with any required security or access code, password, or credentials allowing access to an account.

Purpose of Collection

This information is used to set up and administer your account.

Source of Personal Information

You or your employer.

3.0 How We Collect Personal Information

As noted above, we generally collect your personal information directly from you. We may also collect your personal information through your interaction with our sites, applications, products, and services, or through third parties such as clients and vendors.

For example, we may ask you to provide personal information when:

You use the website to download articles, data sheets or other printable assets.
You request a free trial or demo.
You refer a friend to us.
You connect with us directly via phone calls or video conferencing platforms.
We or Client Account Administrators grant you access to the application.
You or Client Account Administrators upload or enter personal information into the application.
You participate in a marketing or sales promotion.
You participate in our training sessions.
You participate in our client advisory board activities or product webinars.
You attend trade events and other industry networking events.
You register or attend a webinar or other event.
You apply for a job with us.
You participate in programs we may offer from time to time.
You participate in chats.
You pay for our services.

If you choose to provide us with a third-party’s personal information (the person’s name, email, and company) when taking part in our referral program, you represent that you have the third-party’s permission to do so.

Information We Collect Automatically

We collect information about your visits to the website and the application when you land on any of our web pages through cookies and similar tracking technology.

Cookies are small data files that a website you visit may save on your computer or handheld device that usually includes an anonymous unique identifier. Our websites and those of our products may use cookies for user authentication, keeping track of your preferences, promotional campaigns, tracking our audience size and traffic patterns, delivering targeted advertising, gathering analytics and user data, and in certain other cases, we may include small graphic images in our email messages and newsletters to determine whether the messages were opened, and the links were viewed.

We may also collect information when you open email messages from us or click on links within those email messages.

You may turn off cookies at any time by changing settings on your browser, or via our cookie consent manager on our website.

4.0 How We Share Personal Information

Our application and services

If you are an end user of our application, your personal information may be viewed by other users with access to the application.

Service provider

We use third parties to help us provide our services. They will have access to your information as collected by the website or the application, as necessary to perform the contracted tasks on our behalf. We endeavor to sign contractual agreements to obligate them to protect the personal information, only use it to deliver the contracted services to us, prohibit them from selling it and not disclose it without our knowledge and permission.

Our customers

Customers whose facilities you access may have access to your personal information.

Third Parties to who personal information may be sold or with who personal information may be shared for cross contextual behavioral advertising or other service offerings.

We may share your name, email, phone number, as well as the name of employer and any professional licensing with third parties who use the data for cross contextual behavioral advertising.

If you are a provider of services or a clinician, we may also sell your name, email, phone number, name of employer, and professional licensing information to third parties pursuant to our contractual agreements so that they can contact you with service offers.

Depending on your jurisdiction, you may have the right to opt-out of the sale or such sharing of your personal information for cross context behavioral advertising. Please contact our customers whose facilities you access or contact our customer support at communitysupport@accushield.com or 1-(800) 478-5085 to opt-out of such sale or sharing.

Marketing

We, or one of our contracted third-party partners, may use your personal information to inform you of products or services that may be of interest to you and to otherwise communicate with you about offerings, events and news, surveys, special offers, and related topics. As noted in this Privacy Policy, you may choose to receive or not receive marketing communications from us. Please click the “Unsubscribe” link in the email we sent you to stop receiving marketing communications or contact us at communitysupport@accushield.com .

Legal disclosures

It is possible that we may need to disclose personal information when required by law, subpoena or other legal processes as identified in the applicable legislation.

We attempt to notify our clients about legal demands for their personal data when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency.

Change in Control

We can also share your personal data as part of a sale, merger, change in control or in preparation for any of these events.

Any other entity which buys us, or part of our business will have the right to continue to use your data, but only in the manner set out in this Privacy Policy unless you agree otherwise.

5.0 How We Secure Personal Information

We are committed to protecting the security of all the personal information we collect, use and store, including biometric information.

We use a variety of physical, administrative, and technical safeguards designed to help protect it from unauthorized access, use and disclosure. We use encryption technologies to protect data at rest and in transit.

6.0 Rights

Subject to certain exceptions, and depending on your residency, you may be entitled to the following rights over personal information we collect for our own purposes as defined in Section 2.0 above, including:

Right to Know – You may be entitled to request that we disclose to your personal information we have collected about you, the categories of sources from which we collected the information, the purposes of collecting the information, the categories of third parties with whom we have shared the information, the categories of personal information that we have shared with third parties for a business purpose, the categories of information sold, and the categories of third parties information is sold to. In some instances, you may have the right to receive the information about you in a portable and readily usable format.
Right to Opt-Out – You may have the right to opt-out of information sharing that constitutes “selling” or “sharing” personal information as those terms are defined under state privacy law.
Right to Limit –You may have the right to direct us to limit our use of your sensitive personal information to certain purposes.
Right to Deletion – Subject to certain conditions, you may be entitled to request that we delete personal information about you. We cannot delete personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where we are required or permitted to retain the information by law. For example, we cannot delete certain personal information about you while continuing to provide you with certain products and services or where we are legally required to retain certain information.
Right to Correction – You may be entitled to request that we correct inaccurate personal information. We will not correct personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where we are required or permitted to retain the information as-is by law.
Right against discrimination— Accushield will not discriminate against an individual for exercising any rights under applicable privacy law.
Right to limit the use of sensitive personal information.
Right to appeal— If you are not satisfied with the resolution of a rights request and would like to submit an appeal, please click here or contact as at communitysupport@accushield.com or at 1-(800) 478-5085.

Data solely retained for data backup purposes is principally excluded from these rights until it is restored to an active system or next accessed or used for a sale, disclosure, or commercial purpose.

Before providing information, you request in accordance with these rights, we must be able to verify your identity. To verify your identity, you will need to submit information about yourself, including your name, contact information, answers to security questions and other reasonable information we request. We will match this information against information we have previously collected about you or provided to you to verify your identity and your request. If we are unable to verify your identity as part of your request, we will not be able to satisfy your request. We are not obligated to collect additional information to enable you to verify your identity. For deletion requests, you will be required to submit a verifiable request for deletion and then confirm separately that you want personal information about you deleted.

If you would like to appoint an authorized agent to make a request on your behalf, you must provide the agent with written, signed permission to submit privacy right requests on your behalf. Alternatively, your authorized agent may provide evidence of having power of attorney or acting as a conservator for you. Note that we may require you to verify your identity with us directly before we provide any requested information to your authorized agent unless your authorized agent has power of attorney or acts as a conservator, in which case we will not contact you directly.

If you would like to exercise any of the rights described above, please click here or contact as at communitysupport@accushield.com or at 1-(800) 478-5085.

Rights with our Customers

Our customers can configure the Accushield solutions to collect additional personally identifiable information (“PII”, e.g., employment information, professional credentials) and personal health information (“PHI”, e.g., vaccination information, biometric data, health conditions, health screening, etc.). We are not responsible for the privacy practices of our customers. Please reach out directly to our customer(s) if you have concerns about their use of the data collected based on their product configurations.

7.0 How Long We Keep Your Personal Information

We retain information as long as it is necessary to provide the services to you and our clients, subject to any legal obligations to further retain such information. Generally, except as required by law, our retention period is seven (7) years.

We may also retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our Terms of Service, and take other actions permitted by law.

The information we retain will be handled following this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our services may be de-identified or aggregated with other non-personal data. This information may provide insights that are commercially valuable to Accushield, such as statistics of the use of the services.

8.0 Other Important Information

We reserve the right to change, amend, or update this Privacy Policy. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on this website or in a manner through which we regularly interact with you.

We process data in Atlanta, Georgia and rely on legally provided mechanisms to lawfully transfer data across borders, such as contracts incorporating data protection and sharing obligations. We provide the capability for the return, transfer and/or disposal of personal data in a secure manner.

We will only collect and process your personal data where we have a lawful reason for its collection.

When you visit our website and provide us with your personal information, we collect and use it with your consent.

As an application end user, you consent to our collection of your personal information when you log in for the first time. However, if you are an employee of a customer serviced by our application, your employer may have control of the account and may upload and share additional personal information. Your employer’s responsibility is to ensure that collecting, using, and sharing the personal information uploaded to the application complies with all applicable legislation.

You can review the terms and conditions of use here.

Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time. If you have any questions about the lawful bases upon which we collect and use your personal data, please contact us by clicking here or contact as at communitysupport@accushield.com or at 1-(800) 478-5085.

9.0 Do Not Track

On our website, we have implemented a cookie “door” to ensure your cookie preferences and any preferences entered through our applications are honored, and thus we do not sell or share or sell your information derived from cookies or applications for cross context behavioral advertising without your consent. We also have tools in place to better detect and honor requests made using the Global Privacy Control (“GPC”) signal as requests to opt-out of the sharing of personal information to the extent required by applicable law. If you wish to manage your cookie preferences, please go to the consent manager on our website. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org.

10.0 Communication Preferences

You may choose to receive or not receive marketing communications from us. Please click the “Unsubscribe” link in the email we sent you to stop receiving marketing communications or contact us at communitysupport@accushield.com.

You may choose which information we collect automatically from your device by controlling cookie settings on your browser or by selecting your preferences through the cookie consent manager on our website.

Even if you opt-out of receiving marketing communications, we may still communicate with you regarding security and privacy issues, servicing your account, fulfilling your requests, or administering any promotion or any program in which you may have elected to participate.

11.0 Children’s personal information

By using our websites and applications, you represent that you are at least 13 years old or that you are the parent or guardian of such a minor and consent to such minor’s use of our websites and applications. If the parent or guardian of a minor would like Accushield to delete the account, the parent or guardian can reach out to Accushield directly here or at communitysupport@accushield.com or at 1-(800) 478-5085.

12.0 Contact Information

You may contact us to exercise any of your rights or ask for more information about your personal information and our privacy practices by contacting us here or at communitysupport@accushield.com or at 1-(800) 478-5085.