Selling Security in Senior Living

Selling Security in Senior Living

In the world of senior living, ensuring the safety and security of residents is a top priority for both community Directors and potential residents’ families. As Keven Bennema rightly emphasizes, “The commitment to safety begins at the front desk, and this commitment is effectively communicated through advanced visitor security measures like the Accushield system.”

Accushield stands out as a consumer-facing marketing tool, providing a proactive approach to visitor security compared to reactive measures like traditional security cameras. Bennema’s insight highlights that a clean, tech-forward front desk goes beyond merely impressing guests; it reflects a dedication to prioritizing and strengthening visitor security.

Let’s delve into the reasons why showcasing an advanced visitor management and identification process is crucial for attracting prospective senior living residents and their families.

  1. Proactive Security vs. Reactive Measures: The Accushield system represents a proactive security measure, distinguishing itself from traditional security cameras that primarily serve a reactive purpose. While cameras are valuable for investigations after an incident, Accushield takes a proactive stance by signaling potential security concerns before an issue arises. The system’s alerts serve as an early warning system, providing an added layer of protection for residents.
  2. Priority on Resident Safety and Security: According to the AARP, resident safety and security rank as the most critical factors for prospective residents and their families when selecting a senior living community. Implementing the Accushield system communicates a significant investment and a well-thought-out plan to protect the community’s population. This commitment not only fosters a sense of security but also enhances the community’s reputation.
  3. Differentiation for Community Growth: The entire process of integrating Accushield and implementing stringent operating procedures can be communicated to potential residents and families as a unique differentiator. Just like standard community amenities such as pools and activity programs, advanced visitor security becomes a key selling point. The decision to prioritize security reflects a community’s commitment to the well-being of its residents, acting as a compelling factor for families seeking a safe and secure living environment for their loved ones.
  4. Positive PR and Marketing Impact: Beyond enhancing care outcomes, implementing a system like Accushield also serves as excellent public relations and marketing for senior living communities. It creates a positive narrative that can be shared with prospective residents, emphasizing the community’s dedication to safety. This tangible care differentiator not only attracts new residents but also boosts the community’s overall reputation in the senior living market.

In conclusion, showcasing the advanced visitor security offered by the Accushield system is more than a safety measure—it’s a strategic move for senior living communities. It addresses the concerns of potential residents and their families, differentiates the community in a competitive market, and contributes to positive public relations.

As the senior living landscape evolves, prioritizing security through innovative solutions like Accushield becomes not just a choice but a necessity for those aiming to provide the best possible living experience for their residents.