A 5-Star Rating Speaks Louder Than Shouts

A 5-Star Rating Speaks Louder Than Shouts

By MaryLee Herrmann, Senior Living Foresight

Always remember — “safety” first! Well, maybe second.

Congratulations to “food”! Way to go! Yes, “food” continues to hold the spot for number one priority by potential residents when comparing senior living communities.

But let’s talk about the runner-up! Coming in at a very close second, we have … “safety”!

According to Charles Mann, chief sales officer and cofounder of Accushield (a Foresight partner), although people continue to inquire primarily about the food when researching senior living residences, the pandemic has increased concerns regarding safety in all forms, including health and security.

So how do you assure prospective residents that your community is taking every precaution to provide the utmost security procedures to keep their mom or dad protected and healthy?

(Hint: If this were actually about the food, it would involve Michelin Stars.)

Read the full story on Senior Living Foresight.